- March 20, 2019
- General
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March 20, 2019 (Bridgetown, Barbados): RF recently revealed a new logo reflecting a more modernized look, as the financial institution transitions to a now independently run entity. The new logo presents a uniquely identifiable brand, while maintaining aspects of the company’s previous visual identity. The new logo was designed by Cayman based creative agency BB&P and embodies a clean, striking and balanced brand design. The logo itself depicts an outline of the symbolic bold ‘R’ that encompasses an ‘F’; linking back to the initial branding and the company’s roots.
The introduction of the new logo will not change the investment firm’s core philosophy. According to Mr. Michael Anderson, President & CEO of RF, the move essentially represents a step in the evolution of RF after 20 years of operation in the Bahamas and 10 years in Barbados. “While our commitment to providing investment solutions remains the same, it was necessary to refresh the company’s branding to symbolise our changes and growth. As we eagerly embark on the next 20 years of operation as the region’s foremost investment bank, our valued individual and corporate clients are assured that superior, customer-centric service delivery will continue to be paramount to our operations".
Echoing similar sentiments and speaking on RF’s historically strong positioning as a premier investment bank, Vice President and Country Head for Barbados, Jillian Nunes noted, “Our success remains rooted in our customers’ success through a focused and shared vision of wealth creation and management. As we herald this exciting chapter in our journey and seek to consistently introduce innovative product and service offerings, we have similarly created a distinctive brand identity that matches the robust, progressive nature of RF, while still paying homage to the rich legacy surrounding our past achievements".
As part of an initial phase, the revamped logo has been introduced on RF’s digital platforms including their website www.rfgroup.com and social media pages on LinkedIn and Facebook. By the third quarter of 2019, it is expected that new branding will be fully integrated.
The management and staff of RF eagerly look forward to continuing to serve your needs in years to come and thank customers and partners for their support.